Breast Cancer Awareness Month - "Outubro Rosa"
Project Campaign | Date: October, 2014 | Place: Curitiba
About
Breast Cancer Awareness Month is a worldwide movement of mobilization for early detection of breast cancer.
During this month, several events of awareness, prevention and assistance are produced by the Museum of the Future Foundation in partnership with Torriton Beauty Center:
- Hair donation for production of wigs – for women and children undergoing treatment for cancer – through various collection points, which also come in promoting the project – such as beauty salons, hairdressers, etc.
- Collecting cash donations revert to the ONG´s of cancer prevetion.
- Actions at various locations, with a view to display all the necessary information about breast cancer, such as: self-examination, treatments, etc.
- Projecting all actions in the local media in order to spread awareness of the project through the community.
- Joint actions with various agencies in order to spread the message and the project, such as lighting with light pink known locations of the city.
All the hair donations for wigs, hats, scarves and also donations in cash will be fully reverted to the NGA “Atitude na Cabeça” in order to assist the institution in its support for cancer patients.
Always do the self exam.
Every woman after 40 years has the right to hold the annual mammogram.
Campaign´s Promotional Scenes
Sisters Ana Sophia and Victoria, daughters of the hairstylist Alan Zamariotti and Elizabeth Gontarski, Client of Torriton Beauty & Hair,
Teresinha Nacli, Isabel Marinho and Teresa Nacli
Isabel Marinho (Museum of the Future Foundation) during her participation in Breast Cancer Campaign
Auro Otoni, Teresinha Nacli, Isabel Marinho and Teresa Nacli with Isabel´s hair Donation
Hair donated by Isabel Marinho, from Museum of the Future Foundation
Torriton Staff during the campaign
